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A Reward Certificate is essentially a voucher for the reward/s you are offering. For example: If your reward is a “Free Massage” or “25% OFF Your Next Purchase” the Reward Certificate will act as your very own Gift Certificate. And, you can create them in your ReferNow back office at no extra cost.

To create a Reward Certificate go to your back office and click on the “Reward Certificate” link, then follow the easy set up process – it’s that simple.

How it works: When your customer has earned the required points and would like to redeem a “Thank You” gift… they go to your “Rewards Page” and click on the “Get It” button for the reward they want. A blue link to your Reward Certificate pops up automatically on the right hand side. Your customer then clicks on the link to open, download, and then print the certificate.

Each Reward Certificate has a unique tracking code so when a customer redeems the certificate you simply input its code into your back office. ReferNow then marks the certificate as redeemed. Once the certificate has been redeemed – it is automatically removed from the customer’s reward page so it can no longer be used.

Reports: You may view and print a report of all outstanding and redeemed Reward Certificates.

Another great comment just found my email box…here it is…

As a career financial planner, many of my new clients come by referral from existing clients as well as through my referral network with BNI.

One of the mistakes I made early in the piece was that I didn’t work hard enough to develop the relationship with the new client - because they were referred, it seemed it would be easier to start the client / adviser rapour. Now, we give every referral extra T.L.C. - because their warm introduction still needs to be “hotted up” to win the business.

We also reward the referring client with a dinner voucher, flowers, wine, etc - so that they know how much we appreciate the introduction. Usually, we send the client and the friends they have referred a reward they can share - dinner voucher; movie tickets; etc so that the reward is enjoyed by all. This works very well.

To track our business and advertising results, we keep a record of the source of every client - how we got them; who do we know that they know and link them together in our data base so that we are always aware of the relationships between our clients. Helps you keep your mouth shut, too, when someone has annoyed you - because you don’t want to upset any other clients with whom they are good friends or colleagues.

ReferNow has put a double-dose of longstanding business wisdom into a web form that small businesses can use to grow their business while improving retention. We think it comprises a fresh example of how digital tools can unlock business value, especially for those companies considered late-adopters of such tools.

Business Wisdom #1: It is much easier to get additional business from current customers than it is to create new customers.

Business Wisdom #2: The fastest way to get new customers is pursue prospects that look like your current customers.

ReferNow has brought these together in a web-based “dashboard” that hugely simplifies the creation and execution of customer loyalty programs. And the “loyalty” that’s being rewarded is not just purchase behavior…it’s referral behavior.

A ReferNow customer invites its best customers to participate in a program where they accrue points for prospects they refer to the business. Different point levels can easily be established for a variety of prospect behavior — visits to a website, a retail store, purchase of goods, etc. And an entirely different set of incentives can be established for prospects being referred, to stimulate trial.