Welcome to

It’s common to think that word of mouth marketing and referral marketing are the same thing; or somehow distinct without being different. But there is a big difference between the two.

Referral marketing is focused: it is a distinct type of word of mouth marketing that enables a satisfied customer to refer others to that business.

Word of Mouth Marketing, on the other hand, encompasses dozens of marketing techniques that are geared toward encouraging and helping people talk to each other about products and services.

Word of mouth is more about giving people a reason to ask about your products or services; referral marketing presumes there are already many good reasons to talk about your business, and simply gives satisfied customers an avenue through which they can easily communicate this satisfaction with friends.

Referral marketing is a term that pre-dates the Internet. It is a marketing and sales technique used by businesses that encourages people to pass on a sales message to other potential customers. Referral marketing works because the recipient of a sales message is more likely to open a message from a friend than from a sales person.

Now, after that boring definition…referral marketing is the ability to motivate customers to refer their freinds, family and colleagues to your business. ReferNow has created a reward program that will do just that.

This is ReferNow’s landmark traffic-building tool. Once you set-up the campaign, your customers can send friends a personal message – about how great your site is – along with a link to your site. When the friends clicks the link, …the customer who referred them—instantly receives points.

Now those customers can use those points for thank you gifts you’ve set up…(Discounts, gift certificates, even our Free $50,000 Refer-A-Friend Sweepstakes …anything else want). “It’s all tracked and monitored automatically online for you. And your customers have a FUN place to go to view their points, rewards, and to continue recommending your business.

With our easy to use set up wizard…you can be set up and running in 45 minutes or less.

You’ve filled out a Form before right? Well, here’s how it works for your click to form campaign. You create any Web Form…it could be (a survey, a request for free information, a product sale…whatever you like) Your clients email your Form — to any friend or associate who they think may have an interest in your product or service. If all the required form fields are completed successfully…the customer who referred them—receives points.

Now, the customer can use those points for any rewards that you’ve set up…(Discounts, gift certificates…our Free $50,000 Refer-A-Friend Sweepstakes…anything you want). “It’s all tracked and monitored automatically online for you. And your customers have a FUN place to go to view their points, rewards, and to continue recommending your business.

The form capmpaign can be set up to:

1) Automatically award points to your customer once all the required information on the form is completed

2) Award points once you have received the information from the form and your desired outcome has been reached. (this option is great for generating sales leads, then awarding points if the referral becomes a customer)